A promotional video is a short video, the main purpose of which is to present a product or service. Such video can be artistic or animated, and also contain elements of both artistic shooting and animation.
The creation of an advertising video is a demanded service. When it is provided, a set of works is performed:
1. discussion of details with the customer to obtain exactly the result that the client expects
2. script writing - an original idea is needed for an attention-grabbing video
3. direct shooting and / or creation of 2D / 3D graphics - a process that involves sophisticated equipment and professional software
4. post-production - processing, editing, voice acting, correction of the footage to achieve high quality pictures