Many entrepreneurs, coaches, and nonprofit leaders know that media coverage 🗞️ is great for their credibility and visibility, but their press releases continue to fall flat, leading to 𝙢𝙞𝙨𝙨𝙚𝙙 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨 for reaching their target audience, building brand recognition, and ultimately achieving their organizational goals.
With over 25 years of experience as a publicist and my background as a former 📺 TV anchor and reporter for ABC News, I specialize in crafting effective public relations strategies to amplify your voice and elevate your brand.
𝙃𝙚𝙧𝙚'𝙨 𝙖 𝙧𝙚𝙖𝙡𝙞𝙩𝙮 𝙘𝙝𝙚𝙘𝙠:
Most journalists receive dozens of press releases every day, and yours - like 58% of the releases they get - may end up in the virtual trash bin as soon as the headline is read.Standing out requires more than just an SEO-style press release and blasting it on a newswire. It takes a strategic approach tailored to your unique goals and audience. That's where I come in. As your dedicated public relations strategist, I'll leverage my extensive experience and media connections to craft a customized PR plan that gets results.Here's what I bring to the table:
✅ 𝘾𝙤𝙢𝙥𝙧𝙚𝙝𝙚𝙣𝙨𝙞𝙫𝙚 𝙈𝙚𝙙𝙞𝙖 𝙍𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨: I have cultivated relationships with journalists and editors across various industries, enabling me to secure earned media coverage in national and international outlets, including BBC News, USA Today, Newsweek, Associate Press, Entrepreneur, Fast Company, The Today Show, and the Oprah Winfrey Show.
✅ 𝘾𝙤𝙢𝙥𝙚𝙡𝙡𝙞𝙣𝙜 𝙎𝙩𝙤𝙧𝙮𝙩𝙚𝙡𝙡𝙞𝙣𝙜: Drawing on my TV anchor and reporter background, I know what makes a story newsworthy. I'll work closely with you to identify your unique narrative angles and craft compelling pitches that capture the media's attention.
✅ 𝘾𝙧𝙞𝙨𝙞𝙨 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚: In today's digital age, a crisis can unfold in minutes. With my experience managing high-profile crises in real time, I'll help you navigate turbulent waters and protect your brand's reputation.
✅ 𝙈𝙚𝙖𝙨𝙪𝙧𝙖𝙗𝙡𝙚 𝙍𝙚𝙨𝙪𝙡𝙩𝙨: I believe in the power of data-driven decision-making. I'll track and analyze the impact of our PR efforts, providing you with actionable insights to refine and optimize your strategy over time, including how to integrate your marketing with the stories we develop and the media impressions you receive.
Whether you're looking to launch a new product, raise awareness for a cause, or manage a crisis, I'm here to help you achieve your PR objectives. Let's collaborate to shape a PR strategy that propels your brand to new heights.🚀
Ready to embark on a publicity journey that transforms your brand? Let's create headlines that resonate, captivate, and elevate your presence. Schedule a free discovery call today ☎️ to discuss how we can create a tailored PR strategy that delivers real results for your organization.