I am a market observer at heart and a market researcher by profession, driven by curiosity about how markets evolve, consumers decide and businesses compete. I bring a structured and analytical approach to decode trends, identify growth opportunities and translate complex market signals into meaningful business insights that supports informed decision-making and sustainable growth. The key areas below represent my experience over the past 18 years:-
- Market Research, Insights & Information Services
- Lead Generation
- Market Sizing (TAM/SAM/SOM) & Market Segmentation.
- Emerging trends and Market Shifts
- Company, Sector and Executive Profiling
- Buyer's Persona
- Competitive Analysis (Moat, Pricing Structure, Clients, Product & Services features Marketing Strategies etc.)
- Customer Surveys (CSAT, NPS, Sensitivity etc.).
- Backend Data Management Services (Collection, Cleaning & Standardization, Integration, Reporting & Dashboard Support, Data Quality etc.)
- Strategy & Planning (GTM etc.).
- Feasibility Research & Analysis. (Product, Location etc.)
- Win/Loss Analysis
- Merger & Acquisition Research. (Deal sourcing, portfolio intelligence, emerging sector research)