My day often involves understanding the specific needs of a project. If a sales team needs to connect with key decision-makers at a target company, my work begins. I do research for the information needed by the company/client, such as executive name, contact information, and industry. But it goes far beyond simply finding a name. I delve into organizational charts, industry reports, and professional networking sites. I cross-reference data to ensure accuracy and identify the right person – the one with the authority and influence relevant to the company's goals.