Luck isn’t necessary with a great sales letter. When done right, the written word is a highly persuasive tool. Marketing letters, also known as sales letters, can help generate new business leads, introduce your company’s products or services, drive traffic to your website and help convert prospects into customers. The best sales letters follow a proven formula. They contain specific elements presented in a strategic order. Most importantly, they answer the question in every reader’s mind, “What’s in it for me?” …it’s time to try a new approach. A copywriter can create a sales letter that captures readers’ attention, excites them about your offer and motivates them to respond. Consider these six questions when evaluating your sales letter: Does it grab the reader’s attention with a benefit-oriented headline? Once you can answer those questions with a resounding yes, then you’ll know you have an effective sales letter that’s nearly ready for sending. Keep reading for more sales letter tips… Writing Copy to Catch the Eye Professional copywriters know that choosing the right words is only half the battle when creating an effective sales letter. You also have to present those words so that they catch the eye. Keep paragraphs short, no more than six lines, because small chunks of text are less daunting to readers, especially if they’re reading your sale letter on a monitor. Some other copywriting techniques to make your sales letter more visually attractive are: Headlines – State your most compelling benefit. You can also consider using color, different fonts, bold type and italics to help draw attention to specific words or phrases. Employing a variety of visual styles will help keep the reader engaged. Just don’t go overboard or your sales letter will look like a ransom note. Don’t settle for sales letter copy that doesn’t convey the enthusiasm you feel for your product or service. The right words generate sales. Communicate with gusto. Get energized content that will have your prospects reaching for their wallet! Let’s talk about writing your sales letter and explore all of the exciting possibilities. Contact me today for your sales letters.