I cover business, sales and marketing planning as well as all aspects of career coaching. This includes: - market and web research - resume building - optimized LinkedIn profile - branding statement ((the unique way in which you add value - your 'differentiators') - job search self-marketing plan including a list of target organizations within your industry - strategic cover [letter] email - high-yield job search strategies (networking, social media) - interview techniques/prep (mock interviewing) - negotiating and offer evaluation