• I have 8+ years of total experience. • Working as a Business Analyst • Analytics/data analysis - strong focus on measurability + outcomes. • Experience in Administration, Configuration and Support of Salesforce CRM and Salesforce SFA applications. • Worked on the designing of custom objects, custom fields,role based page layouts, custom Tabs, custom reports, report extractions to various formats, design of Visual Force Pages, Dashboards and various other components as per the client and application requirements. • Created the Validation Rules, workflows for automated lead routing, lead escalation and Email Alerts. • Comfortable with advance MS Excel using formulas like Vlookup, Hlookup, Pivot, Sumif, Countif etc. • Experience in Pricing quotation in CPQ. • Extensive knowledge on Salesforce Sales Cloud & Pardot. • Develop and execute email marketing programs, including segmentation, testing, deployment, and continuous evaluation for improvement.