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Search Engine Marketing Specialist

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertising links

Skills & Expertise

AdvertisingAnalyticsCampaign PlanningCopy & PasteData ManagementEstimationKeyword ResearchLanding Page DesignMarketingMarketing CampaignsPay Per ClickReportsResearchSearch Engine Marketing (SEM)SemSEOWeb AnalyticsWeb Design

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