My SEO consulting engagements begin with a review of your target market and their pain points, an exploration of your website personas, and deep dive of your existing activity and your competitor’s online activity. We follow that up with a creation of a keyword universe, a gap analysis of your website content, and then we map keywords and topics to specific areas of your website. Once we have a solid plan in place, I'll begin updating website architecture and content for on-page SEO best practices. I'll then provide ongoing support to help work through technical issues, create schema markup, and provide ongoing assistance with link profile and enhancing your E-A-T (expertise, authority, and trust).