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Search Engine Optimization [SEO]:

$10/hr Starting at $40

  • Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google and other search engines. 
  • Search is considered as one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website
  • Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web.
  • Search engines such as Google use an algorithm or set of rules to determine what pages to show based on the given query. These algorithms are extremely complex and take into account hundreds or even thousands of different ranking factors to determine the rankings of their SERPs. However, there are three core metrics that search engines evaluate to determine the quality of a site and how it should rank:
    1. Links from other websites play a key role in determining the ranking of a site in Google and other search engines
    2. The content of a webpage is getting analyzed by search engines to determine if it would be relevant for any given search query. 
    3. Page Structure is the 3rd core component of SEO; how the HTML code is structured, including the page title, head and tail keywords, Page description, and images alt tags. 

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$10/hr Ongoing

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  • Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google and other search engines. 
  • Search is considered as one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website
  • Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web.
  • Search engines such as Google use an algorithm or set of rules to determine what pages to show based on the given query. These algorithms are extremely complex and take into account hundreds or even thousands of different ranking factors to determine the rankings of their SERPs. However, there are three core metrics that search engines evaluate to determine the quality of a site and how it should rank:
    1. Links from other websites play a key role in determining the ranking of a site in Google and other search engines
    2. The content of a webpage is getting analyzed by search engines to determine if it would be relevant for any given search query. 
    3. Page Structure is the 3rd core component of SEO; how the HTML code is structured, including the page title, head and tail keywords, Page description, and images alt tags. 

Skills & Expertise

Google Search And RankingGoogle Search ConsoleGoogle Search RankingSearch Engine MarketingSearch Engine Optimisation

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