1. Optimizing copy and landing pages for search engine optimization
2. Performing ongoing keyword research including discovery and expansion of keyword opportunities
3. Researching and implementing content recommendations for organic SEO success
4. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
5. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
6. Develop and implement link building strategy