We target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. The former instead is more focused on national or international searches. As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users, these visitors can then be converted into customers.