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SEM Campaign Management & Optimization

$30/hr Starting at $25

I'll grow your search engine marketing campaigns in Google Ads (previously AdWords) and Microsoft Ads (previously Bing). I have 5+ years of experience in performance marketing (Paid Search, Display, Social PPC, SEO, Content), of which 3 years as a freelancer for small businesses and startups from mostly Italy, Germany, Australia, UK and USA, plus a well-established UK agency, and 2+ specializing in large-budget SEA campaign management & cross-functional projects bridging SEA, automation, and analytics. I currently live in Berlin, and I manage a budget of 3 million eur/month for a large company, spent on campaigns for 7 different products, for 3 brands, across 6 different markets (countries). I've encountered all types of issues and learned how to solve them: structuring campaigns, regrouping, fixing internal technical issues, expanding them, cleaning the funnels, cutting wasted spending, applying useful scripts, experimenting with bid strategies, adjusting device modifiers, analyzing competitors, analyzing GA audiences, building remarketing strategies, etc. I find myself especially comfortable working with a target ROAS.

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$30/hr Ongoing

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I'll grow your search engine marketing campaigns in Google Ads (previously AdWords) and Microsoft Ads (previously Bing). I have 5+ years of experience in performance marketing (Paid Search, Display, Social PPC, SEO, Content), of which 3 years as a freelancer for small businesses and startups from mostly Italy, Germany, Australia, UK and USA, plus a well-established UK agency, and 2+ specializing in large-budget SEA campaign management & cross-functional projects bridging SEA, automation, and analytics. I currently live in Berlin, and I manage a budget of 3 million eur/month for a large company, spent on campaigns for 7 different products, for 3 brands, across 6 different markets (countries). I've encountered all types of issues and learned how to solve them: structuring campaigns, regrouping, fixing internal technical issues, expanding them, cleaning the funnels, cutting wasted spending, applying useful scripts, experimenting with bid strategies, adjusting device modifiers, analyzing competitors, analyzing GA audiences, building remarketing strategies, etc. I find myself especially comfortable working with a target ROAS.

Skills & Expertise

Account ManagementAdvertisingAnalyticsBingBing AdsCampaign ManagementCampaign PlanningChannel GrowthData AnalysisGoogleGoogle AdSenseJavaScriptManagementMarketingMarketing CampaignsPay Per ClickRemarketingSearch Engine Marketing (SEM)Startup ConsultingStrategic MarketingWeb Marketing

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