Search Engine Optimization is the process of upgrading the ranking of your website to increase its visibility in search engines and increase its clientele. Search Engine Optimization enables the website to optimize on the search engine, engaging them and retaining them on your website. The process of SEO comprises the steps given as follows:
1. Firstly, we create an SEO Audit Report to have an overview of your website, its ranking on search engines, and other criteria to enhance the usage and experience of your website, like optimizing loading speed, external and internal links, and mobile responsiveness of the website.
2. Secondly, we do keyword research to check how we may bring more traffic to your website. By working on selective and trending keywords, we help the website rank in the search engine.
3. Thirdly, by keeping the SEO Audit Report and the keyword research into consideration, we create a marketing plan for your website. With on-page optimization, we add the keywords to headings, meta descriptions, page titles, URLs, and even page content. We also address the technical issues found in the SEO Audit for instance, page loading speeds, 404 errors, irrelevant and copied content, and much more.