SEO is the way in which a site is developed to ensure that it ranks highly in the search listings. Our SEO Experts use a number of techniques to help you achieve a ranking that will remain in the long term. SEO is a highly skilled profession, to give you an example, Google change their search algorithm up to 600 times per year. Our SEO specialists can ensure that these changes do not damage your search ranking. There are two main categories for SEO – onsite optimisation and offsite optimisation: Offsite SEO – Search engines use many factors to rank a page, one of the leading methods is reviewing backlinks from related websites to your website with your chosen keyword as anchor text. This can be achieved by submitting good articles and having your back link at the bottom of each article. Onsite SEO – Right from the planning stages, through development, your website will be designed to be search engine friendly. Using techniques such as ensuring that your keywords are included in the page title, heading tags and page URL.