Audit your website; which includes searching popular keywords to see where your websites stacks up against competitors. This allows me to get your rank on each popular search engine (Google, Bing, Yahoo) Crawling and indexing; which means looking for relevant and indexable content, such as link structures and HTML features. This is necessary and required in order for any search engine to search and decipher indexable content.. Find out which keywords are in the highest demand and incorporate those words into your content. Among other marketing strategies upon the customers request.