SEO ( On Page , Off Page )

SEO (Search Engine Optimization) involves strategies to improve a website's visibility on search engines like Google. It's broadly categorized into two main areas:

• On-Page SEO: This focuses on optimizing elements directly on your website to make it more relevant and understandable to search engines and users. This includes things like keyword optimization within content, meta titles and descriptions, heading structures, internal linking, and image optimization.

  
  

  
  

• Off-Page SEO: This involves activities outside your website that build its authority, credibility, and reputation. The most prominent off-page strategy is backlink building, where other reputable websites link to yours, essentially acting as a "vote of confidence." Other off-page factors include brand mentions, social media signals, and online reviews.