• Conduct keyword research optimized website copy and content and implement tags. • On Page Optimization • Off Page Optimization (Create High Quality Backlinks to promote keywords ranking) • Structure Schema • Google Webmaster • Google Analytics • Sitemap.xml, RSS.xml • Create pay-per-click marketing campaigns. • Daily campaign bid management with detailed attention to ROI and budget • Keyword analysis - build brand wise keyword lists, analyze search volume • Test and analyze the performance of PPC campaigns to determine efficiency and effectiveness. • Optimize marketing campaigns for the best performance based on reports. • Manage budget and avoid overspending while also utilizing the budget to the maximum potential. • Stay on task to reach deadline goals. • Work as part of the marketing team, assisting others when necessary. • Research and stay on top of trends and changes in PPC marketing. • Make recommendations and execute promotional support • Deliver weekly and monthly search performance reports