Search Engines. These are websites that index the web. They are the yellow pages of the internet combing, evaluating, and finding the millions of pages of content that is produced on a daily basis. The results from these evaluations produce search results based on keywords. These are the keywords and combinations in which you actually plug into the search engine itself. URL. This is short for uniform resource locator. It’s essentially your web address and serves as the location of your content housed on the web. Career Page. This is the landing page or pages where your job seekers apply for your jobs via your company website or applicant tracking system (ATS). Individual job openings have their individual and often custom urls and content. Domain. The label that denotes the Internet address (IP address) of a server. Global Top-level domains (gTLDs) include countries such as .co, .uk, .fr, .de as well as .com, .net, and .jobs. Search Engine Marketing (SEM) Promoting an organization through search engines to deliver relevant content in the search listings. Search Engine Optimization (also known as organic search or SEO) is the process of improving the visibility of a website or web page in search engines’ organic or algorithmic results. Indexing. This is the number and proportion of all the pages on a domain which are included within the index of each search engine. Aggregators. Vertical search engines for jobs. They search the internet looking for job postings and pull them or scrape them onto their site where visitors and job seekers can easily search for the job listings directing the job seeker back to your career page and job posting.