Many visitors do not convert on the first visit. In our day and age searchers are more savvy and will do research before they make a purchase. This means that they may visit your site 2 or 3 times before they even buy. What if you could control whether you re-engage with these searchers (maybe promote a special offer to entice them to buy from you). Well then RLSA is for you. RLSA (Remarketing Lists for Search Ads) is an effective way to re-engage with visitors when they are ready to convert or to cross sell products/services. You can also build audiences lists to block certain types of searchers because they do not convert well. By utilising RLSAs, you can massively increase conversions rates and control who views your ad to ensure budget is focused in the right areas. To help you re-capture visitors I will: • Help you set up a tracking (if necessary) so you can start gathering audience data. • Create a RLSA strategy doc to detail, which lists you, need and how each audience list will be re-targeted. • Create a remarketing campaign to retarget people who have visited your site before • Create specific audience lists detailed in the RLSA strategy doc.