Is discounting quietly becoming your real price?
Discounts feel like a growth tool until they become the default way customers buy from you.
This audit answers one question clearly:
Is your discounting strategy protecting margin, or eating it?
What I check
- What share of your orders actually happens at a discount (often far higher than founders expect).
- How much margin and profit you lose per discounted order, on average.
- Whether deeper discounts are actually drive more revenue—or simply train customers to wait for sales.
- Whether your most-discounted customers are your most profitable ones, or your least.
A finding from a past audit
Across approximately 223,000 order lines:
- 61.1% of all transactions happened at a discount.
- The discount wasn't the exception—it had become the pricing model.
- Discounted orders lost roughly 4 percentage points of margin per line compared to full-price orders.
Deliverable
- Your actual discount usage rate.
- Margin impact in dollars.
- Clear, specific recommendations such as discount depth limits, category rules, and customer-tier treatment.
Turnaround: 4–6 business days.
This is a focused version of my full profitability audit, ideal if you want a fast, evidence-based answer before committing to a larger diagnostic.
See it here.