Social Media Optimization (SMO) refers to the technique of optimizing or filtering your website so that your content, and brand awareness are easily spread through social mediums and online communities by users and visitors of the website. In other words, it allows you to make your website more visible to social media users who are increasingly exponentially day by day. One of the most common example is the use of various social media icons on websites to ensure that the user can quickly share the content, discussion, or responses on your websites with their friends on various social media sites.
Social media optimization is becoming increasingly important for search engine optimization and thereby helps in making your easily searchable and rank top in most of the search engines. Search engines are now increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. So when a webpage from your site is shared or “liked” by a user on a social media, it counts as a “vote” for the webpage. Each votes is counted while evaluating your websites rank by the search engines. So if you invite users into your website conversation rather than merely broadcasting a message, and if the content gains more and more “likes”, the chances of improving your site ranking is higher. If you apply Social Media optimization techniques aptly, you can attract traffic from both social media sites and search engines. The ultimate goal is to bring your fans to your social media page.
SMO Services include: