Social media design refers to the planning, development, and creation of visual content on social media platforms. Investing in design helps brands build recognition and create content that resonates with their target audience.
Nowadays, social platforms are often the first place consumers discover brands. As such, making a great first impression is the first step to building a robust social media presence.
Your social media design will also impact your brand perception. Every post you create and publish tells a story and contributes to your brand image. You want to make sure that story aligns with your overall messaging and builds a connection with your audience.