Social Media Management

Social Media Management – Scope of Work

1. Social Media Strategy

• Understanding business goals and target audience
• Competitor analysis
• Content planning and marketing strategy
• Monthly content calendar preparation

2. Content Creation

• Designing creative posts and banners

• Creating reels, short videos, and stories

• Writing engaging captions and hashtags

• Promotional and festival-related content

3. Platform Management

• Managing Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other social platforms

• Profile optimization and updates

• Regular posting and scheduling

• Story and reel publishing

4. Community Engagement

• • • Responding to comments and messages

    • Audience interaction and engagement

    • Review and reputation management

    • Handling customer inquiries through social media

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    5. Growth & Brand Awareness

• Increasing followers and audience reach

• Building brand visibility and online presence

• Influencer collaboration support

• Social media campaign management

6. Paid Advertising Management (Optional)

• Facebook and Instagram Ads setup

• Audience targeting and retargeting

• Ad budget management

• Performance optimization

7. Analytics & Reporting

•   Monthly performance reports

• Reach, impressions, engagement, and follower growth analysis

• Campaign performance tracking

• Recommendations for improvement

8. Ongoing Support

• Social media consultation

• Trend monitoring and implementation

• Content updates based on business requirements

• Technical assistance related to social media accounts

Deliverables (Example)

• 6–8 Creative Posts per Month

• 4–6 Reels/Short Videos per Month

• Daily Story Updates

• Monthly Performance Report

• Community Management & Support

• Ad Campaign Management (if applicable)