- Setting strategy for an upcoming product launch 
- Creating video and images 
- Analyzing data across platforms 
- Designing viral GIFs 
- Running paid advertisements 
- Develop and implement a social media marketing plan 
- Using social media marketing tools to create and maintain the company’s brand 
- Working with marketing professionals to develop social media marketing campaigns 
- Working with marketing professionals to develop social media marketing campaigns 
- Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses, and making recommendations for improvements 
- Researching social media trends and informing management of changes that are relevant to the company’s marketing activities 
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs