About Me:
I’m a data-driven performance marketer passionate about transforming campaigns into measurable growth stories. With a background spanning brand strategy, creative direction, and digital marketing analytics, I specialize in designing campaigns that not only drive ROI but also elevate the brand story. My work philosophy blends analytical precision with creative experimentation — ensuring every click counts and every rupee spent tells a brand story that converts.
Core Expertise:
Campaign Strategy & Optimization: 4+ years of hands-on experience running high-performance campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok.
ROI-Focused Execution: Skilled in achieving strong ROAS, CTR, CPL, and CPA targets for service-based and F&B brands.
Analytics: Proficient with Google Tag Manager, Meta Events Manager, and UTM architecture for accurate attribution and conversion analysis.
Creative Collaboration: Partner closely with design and content teams to craft high-impact ad creatives and landing pages that convert.
A/B Testing & Growth: Expertise in running split tests for ad sets, audiences, and landing pages to continuously refine performance.
Local & Global Reach: Experience managing campaigns targeting diverse audiences — from premium urban clients to regional lead funnels.
Tools & Platforms:
Advertising: Google Ads, Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads
Analytics: Google Analytics 4, Looker Studio, Hotjar, Tag Manager
Automation & CRM: HubSpot, Mailchimp, Zapier
Reporting: Google Sheets dashboards with automated data pipelines
Selected Campaign Highlights
Hospitality Brand Scale-Up: Achieved a 3.8x ROAS for a catering brand by optimizing search and Instagram retargeting funnels within three months.
Lead Generation for F&B Events: Reduced CPL by 41% using geo-targeted ads and behavior-based segmentation.
Full-Funnel Retargeting: Deployed event-based retargeting campaigns that lifted conversions by 27% while reducing CPA.
Local SEO Impact: Improved Google My Business visibility and organic inquiry volume by 60% YoY through consistent content optimization and review generation.
What Drives Me:
Performance marketing isn’t just about metrics — it’s about crafting digital experiences that sell while delighting. Whether it’s a wedding, a corporate gala, or a high-end dining event, I believe every campaign should feel as curated as the service it promotes.
Let’s Connect:
📍 Based in India, open to relocation or remote collaboration in Dubai
🌐 www.vigneshpr.com
📧 prv9655281787@gmail.com
| 📞 +91-9655281787