About Me
I’m a strategic marketing and e-commerce professional with over six years of experience building digital growth engines and driving business performance. My sweet spot? Turning curiosity into engagement and engagement into measurable growth.
Work & Impact
• Most recently, I served as Admissions Lead at PSG Institute of Advanced Studies (part of the PSG Group) and managed full-cycle marketing operations for international education programs from lead generation and CRM workflows to social outreach and campaign analytics. During this tenure I helped deliver a ~47% conversion rate for core programs and achieved a ~42% year-on-year increase in digital lead conversions.
• Before that, I led e-commerce and logistics initiatives at OurBetterPlanet Pvt Ltd, where I streamlined shipping workflows for over 850 monthly orders and improved on-time delivery to ~98%.
• Earlier still, at Lydius E Comm Marketing & Distribution, I managed online retail campaigns across Amazon, Flipkart and Nykaa, optimized listings and executed WhatsApp-based D2C initiatives which tripled revenue within six months.
• My education: I hold an MBA in Marketing from SRM University (with specialisation in strategy, campaign planning and consumer behaviour).
My Approach & Values
• I believe in blending creative storytelling with data-backed decision-making. Whether it’s organising Instagram campaigns that draw in 12K+ organic followers or building dashboards that align inventory forecasts with campaign demand, I strive for both artistry and analytics.
• I value adaptability, operational rigour and a focus on measurable results: driving efficiency (“shipping workflows for 850+ monthly orders”, “on-time delivery to 98%”), and building scalable digital systems.
• On a human level: I emphasise collaboration, cross-functional leadership and building systems that help teams and businesses succeed, not just one campaign at a time.
Personal Anecdotes & Interests
• Outside of work, I’m all about the little things that fuel creativity: I sketch with pencil, and enjoy playing cricket — a combination that keeps me grounded, focused and refreshed.
• One way I like to think of my role: I’m the guy who looks at a “curious click” and asks: “How do we turn this into meaningful engagement — and then into growth?” It’s both a mindset and a practical mantra I carry into every project.
What I Can Offer You (as a Freelancer)
• Full-funnel digital marketing: lead generation, social and marketplace campaigns, conversion
• E-commerce optimisation: product listing, D2C strategy, inventory-campaign alignment
• CRM and workflow automation: ensuring leads don’t slip through the cracks, and data is turned into insights
• Strategic consulting: combining narrative + numbers to craft campaigns that resonate and deliver