A social media marketer is an expert who specializes in promoting brands, products, or services through social media platforms. Their primary role involves creating and curating content, managing social media accounts, analyzing data, and running paid advertising campaigns. Social media marketers possess an in-depth understanding of various social media platforms, algorithms, trends, and best practices. They collaborate with other marketing professionals, such as content creators and graphic designers, to ensure a unified marketing strategy. Moreover, social media marketers possess excellent communication skills and work closely with clients, customers, and social media influencers.