The most crucial element to understand about a social media marketing campaign is the way that the information is spread on the web through social media users. This is a purely word-of-mouth style of marketing based on users who choose to “like” or “follow” your company. But when one user shares something about your company, everyone in his or her contact list will be able to view it. If any of the contacts chooses to share this, then all of their contacts will be able to view it as well. This can quickly get your company a lot of brand recognition and can increase web traffic far beyond the Kansas City area.