We live in a digital world where the average person is exposed to over 5,000 marketing messages per day. Only 18% of traditional TV campaigns generate a positive ROI and the average American spends 162 minutes on his or her mobile device per day. Social media has dramatically changed over the past 3-4 years. Social media has become a fundamental shift in the way consumers and companies communicate. A successful social presence starts with the strategy. Every business is different and utilizes different channels for a specific purpose. With the Social Strategy Documentation, we will get your business on the right path for social success! The document will include a breakdown of every social channel your business needs, the type of content that should be posted, new designs for header photos, and two weeks worth of posts for each channel to get you started.