- Run Monthly/Quarterly Marketing Calendar based on the market insights. - Executing the trade Marketing plan across the market. - Analyze brand positioning and consumer insights - Shape and communicate our brand values. - Monitor market trends and competitors’ activities - Measure and report performance of all marketing activities, assess ROI and KPIs. - Plan and monitor of all communications and media actions on all channels, including online. - Assist with product development, pricing and new product launches as well as developing. - Leading Merchandising Team. - Supporting planning as well as developing and implementing effective marketing communication campaigns. - Undertaking detailed ongoing analysis of Marketing campaigns to ensure targets are met. - Collaborating in managing events, booking venues, contacting suppliers. - Managing Marketing materials. - Manage communications agency support. - Working on new Concepts and new products based on market insights. - Managing activation in store with advertising agency. - Set Digital Marketing Plan and implementing it