Served as a member of the executive team charged with formulating strategic direction and devising business development initiatives consistent with overall strategy. Traveled nationally to identify new business opportunities and strategic partners. Planned and executed marketing strategies presenting at national conferences and conducting user testing. Cultivated business partnerships, built successful pipeline and created new sales opportunities including 3 new school systems. Manage new and existing client projects including complex contracts negotiations and liaising with legal counsel as needed for acquisitions and partnership goals.