Conduct a website audit to analyze. Check website performance if it has a good health score. Fixing website errors that affect the website health score. Fixing 404 and broken links. Check if Google Analytics is correct for better data analysis. Check if the website is visible to engine crawlers like Google bots. Write and check meta descriptions. Write and check if the sitemap of the website is correct. Doing Keyword research. Write SEO-friendly content. Create a good pitch for prospecting. Collaborating with the team.