UI/UX Design is a complex service that requires data collection from users, their profiles and stories that are later analysed and website is build based on the results. This process requires great deal of empathy and communication. The design is later always created in order to fit the user perfectly. Starting with basic wireframes, auditing competition and designing style scapes, the final product is tested by the user and then either released or redesigned in order to fit the needs after testing. This process is most time costly, but the results are proven to work and fit the needs and therefore it is worthy. Sometimes, it is better to wait and get the most out of it, rather than rush it and change periodically.