My passion as a UI/UX designer lies in creating user-centered designs that are world-class. I believe that a high-quality design can make life easier and more interesting, and I am committed to achieving this through my work.

My approach to design is simple yet effective. I put myself in the shoes of the target audience to create designs that are usable, equitable, enjoyable, and useful. Usability is key, and I ensure that the design, structure, and purpose of the product are clear and easy to use. I also strive to deliver a high-quality experience to all users, regardless of their background, gender, race, or ability. A design that delights the user and creates a positive connection with them is also important, reflecting what they may be thinking or feeling.

I fully understand the UX/UI development lifecycle, from idea to implementation. This allows me to offer well-grounded solutions that meet my clients' needs and desires. I also can work in close collaboration with developers up until the finish line and beyond to ensure that the design ins implemented effectively.

My skills:

-Qualitative and quantitative research.

-Competitive analysis.

-Design strategy.

-Personas & Archetypes

-Empathy map

-Affinity diagram

-Journey map

-Ideation

-How might we's

-Information architecture

-User flow

-Sketches

-Wireframes (Lo-Fi & Hi-Fi)

-Prototypes

-Mockups

-Sticker sheet

-Usability research

-SUS (System usability scale)

My services include: 

website design, app design (Android & IOS), and responsive design.

I use various tools for my work, including:

-Adobe Xd

-Adobe Photoshop

-Adobe Illustrator

-Figma

-Microsoft Word

-Microsoft Excel

-Microsoft PowerPoint

-AI (such as Chat GPT, Midjourney, and Adobe Firefly).