I architect digital experiences that perform, include, and convert.
With 14+ years at the intersection of UX design, accessibility engineering, front-end development, and graphic design, I bring a rare combination of creative direction and technical execution - trusted by Accenture, Dabur India, Oracle, and Happiest Minds Technologies.
My expertise spans print and digital graphic design, including branding, marketing collaterals, presentations, social media creatives, and visual storytelling, using tools like Adobe Illustrator, InDesign, Photoshop, and Figma.
At Happiest Minds Technologies, I led the UX transformation of enterprise and consumer products - lifting WCAG compliance from 32% to 98%, improving Core Web Vitals by 42%, and driving a 28% increase in task completion rates. I've shipped products reaching 50M+ monthly users and mentored design teams of six.
My practice blends Design Ops workflows, Figma design system architecture, ARIA-first front-end development, and visually compelling graphic design - turning complex business requirements into elegant, human-centered solutions.