•Managed the process to redesign their two websites.
•Devised Search Engine Optimization (SEO) strategies around key words, and ensured a consistent look and feel on both websites. Also worked on Information architecture/UX design and 508 compliance to increase usability of the site.
•Ensured that content was in step with the voice and message of the company.
•Designed the press release template and set up a process for working on press releases.
•Developed consistent branding on all their social media platforms, and increased engagement across the platforms
•Assisted with writing proposals, capability briefs and slipsheets, ensuring that branding is consistent as needed.
•Updated C-level staff on progress in Marketing and Communications, including deliverables and action items completed.
•Dreamweaver, Fireworks, Microsoft Office Suite, HTML, CSS, and Photoshop experience
•Proofread and edited migrated articles for grammar, readability, continuity and consistency with agency web policy standards
•Prepared reports in MS Word, PowerPoint, and Excel
•Worked on editorial administrative duties
•Worked on marketing/sales correspondence
•Designed and administered databases, and generated reports in MS Access to provide efficient tracking methods for media clippings and other publication articles.
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