An effective visual identity helps brand recognition in a wide variety of contexts and improve the perceived value and quality of the business/product in the mind of target audiences. It is essential to focus on most relevant information about the business/product before starting the design process. The more accurate the brief is the more we will understand the business needs and offer the best visual solution. To gather relevant information about the business we will send our questionnaire for the client input.
Our research completes the creative brief with necessary information such as industry characteristics, cultural and geographical considerations, and target customer profile. Collected data is used to generate ideas through mind mapping. We use sketching directly on paper as it has a quantitative advantage; it allows the exploration of many concepts in a short time. The best ones are chosen to be rendered on the computer (using Adobe Illustrator and/or Photoshop). The concepts are first designed in black and white keeping the focus on shape refinement and associated typography; further on, they are examined with color combinations at various sizes to ensure a consistent visual identity through a variety of contexts (stationery, website, ads, etc).
The best two or three concepts are submitted to the client for review. Concepts are presented as separate elements (logo design, typography used, color scheme, additional symbols, etc.) and as visual systems (stationery, website, brochure, etc). On presentation, the visual logic behind each idea is explained briefly. Based on client's feedback, the chosen concept and its applications are refined until the final approval is received.
The artwork is supplied via e-mail or is made available for download. Final files meet project requirements and are delivered in various formats:print ready, web ready and source files. Customer support is free for unlimited time and is available for any issue
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