Hi, I'm Paula — a Visual Strategy Virtual Assistant helping product-based small businesses look as cohesive and intentional as the products they're actually selling.
I work at the intersection of design and virtual assistance, which means I don't just execute tasks — I bring a trained eye for branding, color, typography, and visual consistency to everything I touch. Whether it's your Instagram grid, your Pinterest strategy, your Etsy or Shopify shop, or your packaging, I help make sure it all looks like it belongs to the same brand.
What I do:
- Brand & Visual Identity Design — logos, color palettes, font systems, and cohesive brand kits built to flex across every platform you use
- Instagram & Pinterest Management — grid planning, on-brand graphic design, Pinterest pin creation, and SEO-friendly pin descriptions that help your content actually get found
- E-Commerce Support — Etsy, Shopify, and Faire listing optimization, product photo/description improvements, Canva template systems, and digital asset organization
- Brand Audits — a professional outside review of your Instagram, Pinterest, or shop, with clear, prioritized recommendations on what to fix first
- General VA Support — inbox and customer communication, research, file management, data entry, and AI-assisted workflow support, so the operational side of your business stays as organized as the visual side
My background:
I spent 17 years as a technical drafter, where precision, spec accuracy, and deadline-driven deliverables weren't optional — they were the entire job. I bring that same standard of care to design and branding work now. Since 2019, I've been building hands-on experience running my own design and e-commerce business, and since 2023 I've worked directly with freelance clients on branding, digital products, and e-commerce optimization across platforms like Etsy, Faire, Shopify, and print-on-demand.
I'm a native Spanish speaker and fluent in English, and I bring the same attention to detail to every client relationship — clear communication, dependable turnaround, and a genuine investment in making your brand feel as strong as your product.
Who I work best with:
Small business owners running product-based brands — handmade sellers, boutique shops, Etsy and Shopify store owners — who know something about their visual presence feels inconsistent or unfinished but aren't sure exactly what to fix or how to prioritize it. If that's you, I'd love to help.