Professional copywriting has one purpose: it must sell products, services, and build brand loyalty.
Professional creative writing has one purpose: that is in telling a story, the writing must sell books.
I am a professional writer and I know what my mission is to my clients: to motivate their customers into taking a desired action. I've been in the advertising business for fifty years - working for Bristol-Myers Squibb, high-tiered ad agencies in Upper New York State, and freelance copy, design, photo, and print-production consulting work for the past twenty years.
All of my writing is based on deep researching of my client's products, services and organization. I cannot write what I do not know about, yet I know everything about what I write. I vigorously explore new ways of presentation. For example:
"Our Longsight Office Suite software application package is the finest in its field. And it runs Open XML"
Or, perhaps this is more interesting:
"We paid $65,000,000 for sole dist
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