Inherently, web development is a culmination of marketing and application programming. The marketing aspect follows many traditional approaches to understanding a target audience and how to appeal to them. Similarly, the programming aspect should also adhere strictly to the current industry standards as well as trusted logical programming conventions. In a world (wide web) where you get about three seconds to capture the attention of your audience, it becomes imperative to use captivating colors, concise text, thought-provoking images and consistent graphic layouts. A sound web development philosophy such as the one we follow can yield an effective internet presence that’s useful, profitable and enjoyable.