When you walk down the high street not all store fronts are alike. They each have their own personality that fits their brand and appeals to their customers. Websites are exactly the same. Each business needs a website that inspires their customers to act. We’ve learned over and over again that you can’t foresee how everything will work with a website. Regardless of it’s aesthetic beauty, if the end users have not been considered in the website building process then people will misread certain words or read the text in an order you wouldn’t have expected or simply get lost navigating around and not doing what they are expected to do. This is why testing is vital to our process of design. Of course we use objective data driven tools to understand your users but we also take time to do subjective research. We talk to your customers (or people very much like them) to understand them and how they interpret what your website is saying. We listen and implement their ideas into your design. This gets results. Of course – the designs we create are beautiful as well as practical. We have years of experience in custom website design, responsive design, user interface design, branding and improving overall user experience.