Website design refers to the process of creating the visual layout, user interface (UI), and overall aesthetic of a website. It encompasses both the structure and appearance of web pages, aiming to provide an engaging, user-friendly experience while effectively communicating the brand's message. Key elements of website design include layout, color scheme, typography, imagery, navigation, and responsiveness (how well the site adapts to different screen sizes and devices). A well-designed website balances visual appeal with functionality, ensuring intuitive usability, fast loading times, accessibility, and compatibility across browsers. Modern web design often integrates UX (user experience) principles, SEO best practices, and interactive elements to enhance engagement and drive user actions.