We haven't heard about Bing for quite some time, and now it's triumphally returning to the market thanks to the incorporation of the AI-powered ChatGPT into its search engine. In this article, you'll find out everything you need to know about Bing, its history, how to use it, how it works, and what AI has to do with it. Read on!

How does Bing work?

The new Bing search engine works based on a next-generation OpenAI large language model, in other words, the upgraded ChatGPT, specifically created for search. According to Microsoft, these AI models are applied to the search algorithm, making the search queries more accurate. 

Thanks to the incorporated AI power, Bing reviews search results from across the web and summarizes them, so you get what you are looking for without multiple and sometimes overwhelming answers. A simple and quick example Microsoft shared is that "you can get detailed instructions for how to substitute eggs for another ingredient in a cake you are baking right at that moment, without scrolling through multiple results."

What are Bing features?

• Deep search: Bing now provides a more profound search experience giving you more relevant and comprehensive results thanks to the incorporated AI power.
• Detailed answers: You no longer need to scroll and browse multiple results. Bing gives you analyzed and comprehensive answers to your queries. 
• Chat: Microsoft introduced a new chatbot experience into Bing. You can use an interactive chat for complex searches, such as travel itineraries and train tickets, or if you need to buy a new cell phone and don't know which one to pick. Bing chatbot will analyze your requests, ask you for more details, and provide optimal solutions, so you can save time without comparing multiple offers. 
• AI-powered assistant: Since Bing now has an upgraded ChatGPT tool incorporated, it can help you with other tasks, such as generating content: writing emails, and creating quizzes and itineraries. Another amazing thing about the new Bing is that it cites its sources, so you can easily click on links and read the full report. 
• Microsoft Edge: Microsoft Edge web browser working on the Bing search engine also got an AI update. It now has two new AI-powered options: Chat and Compose. You can use them to write an email or create content. So, it's best to use Bing and Edge together to make the most of their features.