On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page-seo which refers to links and other external signals. Scope of Work: In-Depth Site Analysis 1. Duplicate Content Check WordPress is one of the best content management systems (CMS) when it comes to SEO. Yoast is the best WordPress plugin so far and really helps to make your blog search engine friendly with those several features that help you better optimize images, posts, pages, and structure of your blog. Optimizing your site to the best practices outlined in this gigs will help you improve your rankings, gain more subscribers and have a better website in general. Thank You!