Digital Advertising Expert with a passion for creative writing
Digital Advertising Expert (Google India Pvt. Ltd.): 8 years, 8 months
- Helped clients manage online accounts through campaign optimization, client education, and troubleshooting support over phone, chat & email.
- Helped small & medium sized businesses build online presence by developing
- Led pre-sales analysis and post-sales implementation of online advertising strategies for top tier North American Automotive & Telecom clients
- Developed innovative advertising solutions based on client needs. E.g. - built 'ready-to-implement' Promoted Video strategy for branding focused client.
- Identified incremental opportunity in accounts, and built optimization plans, including revisions to keywords, bids, budget, ad copy, and account structure.
- Created Peer Set Benchmark reports for top clients, highlighting areas of missed
opportunity and lost impression share.
- Performed weekly account audits to aid optimization/incremental opportunity
strategies, and created client-ready interventions.
- Created Quarterly Business Review slides for clients.
Freelance Writer (India Journal & Dilwale Dilliwale): 6 years
- Wrote engaging, socially relevant articles targeted at the Indian community in Canada
- Interviewed prominent Indians and wrote articles about their lives and careers as immigrants in Canada
- Worked as Delhi correspondent, responsible for writing on current events in India
- 5 to 7 hours commitment per day
- Flexible working hours based on Project requirement
- Available for communication via phone, email and video calls