Web & e-commerce expert with 22+ years of experience in WordPress and Shopify—focused on secure builds, performance, integrations, and long-term growth through clean, reliable solutions.
I’m a web and e-commerce professional with 22+ years of experience building, maintaining, and optimizing digital platforms for businesses ranging from startups to global brands.
My background spans Shopify (including Liquid customization), WordPress development and maintenance, and Linux-based server management. I’ve worked hands-on with HTML, CSS/SCSS, PHP, JavaScript, and MySQL, and I’m comfortable managing integrations with platforms and APIs such as Stripe, PayPal, Google, AWS, GoDaddy, and Enom. I focus on clean implementations, performance, security, and long-term maintainability. My work has also included creating and monitoring email marketing flows across multiple brand verticals, as well as developing and managing e-commerce and digital marketing strategies. Fluent in Klaviyo, with extensive experience building automated flows, segmenting audiences, and analyzing campaign performance to refine targeting and drive stronger engagement. Skilled at using data insights to create and optimize segments for more effective campaigns and improved data collection.
Over the years, I’ve collaborated with small teams, agencies, and larger organizations, supporting both new builds and ongoing optimization. My client experience includes work with companies such as Facebook, Twitter, Sony, and Zibby Media, as well as numerous small- and mid-sized businesses.
I’m known for being reliable, communicative, and proactive—someone who takes ownership, works well with teams, and treats every project like a long-term investment rather than a quick task.