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Skills

  • Answer Engine Optimization
  • Content Marketing
  • Conversion Rate Optimization
  • Digital Marketing
  • Google Ads
  • Google Certified
  • Keyword Research
  • Landing Page Design
  • Link Building
  • Mobile App Marketing
  • Online Reputation Management
  • Search Engine Marketing
  • Search Engine Optimization
  • Web Content Writing
  • YouTube Marketing

Services

  • PPC Keyword Research & Strategy

    $15/hr Starting at $25 Ongoing

    Dedicated Resource

    I provide professional PPC keyword research and keyword strategy for Google Ads, Microsoft/Bing Ads, and other paid search campaigns. With 17+ years of PPC/SEM experience, I research and organize high-intent...

    Answer Engine OptimizationContent MarketingConversion Rate OptimizationDigital MarketingGoogle Ads

About

Paid Media & Performance Marketing Strategist | 17+ Years in PPC, Google Ads, Meta Ads & Search Marketing

I’m a Digital Marketing Strategist and Performance Marketing Consultant with 22+ years of digital marketing experience and 17+ years specializing in PPC, SEM and paid media. I work across Google Ads, Microsoft/Bing Ads, Meta Ads, LinkedIn Ads, YouTube/video, Shopping, Performance Max, Display, remarketing and multilingual campaigns.

My approach goes beyond launching ads. I connect keyword and audience research, campaign structure, ad copy, landing pages, conversion tracking, GA4, Google Tag Manager, Looker Studio, CRO, CRM and performance analysis to business goals such as qualified leads, sales and ROI.

I have worked with international companies, agencies, e-commerce businesses, media organizations, startups and public-sector projects. Selected results include 3M+ clicks in 30 days for an Arabic digital campaign, 200% revenue growth for an e-commerce business, and increasing B2B leads from 4 per week to 8 per day. I have also contributed SEO/web optimization plans for Bangladesh.gov.bd and 2,500+ government portal sites.

I’m comfortable working hands-on or as a strategic consultant—researching, building, optimizing, analyzing and documenting campaigns, while also collaborating with designers, developers, sales teams and management. I value clear communication, evidence-based decisions, transparent reporting and practical recommendations that can actually be implemented.

If you need someone who understands both the advertising platform and the wider marketing funnel, I can help turn paid traffic into measurable business outcomes.

Work Terms

I work with clients internationally and can accommodate projects across time zones. My primary working time zone is Bangladesh Standard Time (UTC+6), with flexibility for agreed meetings and deadlines.

I am available for both fixed-price projects and hourly/ongoing consulting engagements. For larger projects, I prefer a clearly defined scope, milestones and deliverables before work begins. For ongoing campaigns, I can work on a retainer or agreed monthly scope.

Communication: I prefer clear written briefs and regular updates through Guru messaging, email or an agreed project-management tool. For complex projects, I’m happy to use ClickUp, Trello, Jira, Zoho or similar tools.

Typical workflow:
• Clarify business goals, target audience, geography and KPIs.
• Audit existing accounts, tracking and landing pages where applicable.
• Research keywords, audiences, competitors and opportunities.
• Build or refine campaign structure, targeting, ads and tracking.
• Monitor performance and optimize based on data.
• Report findings, actions and recommendations clearly.

I aim to keep communication professional and practical, flag issues early, protect client confidentiality, and focus on measurable outcomes rather than vanity metrics. Project-specific availability, response times, meeting schedules and payment milestones can be agreed before starting.

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