I'm a seasoned branding and design expert that helps energize business and enhance brands.
"I believe that effective branding comes down to one factor — affinity. When the consumer and the brand connect, the consumer should say, 'This brand understands me and will fit effortlessly into my lifestyle.'" - Richard LeBlanc, Principal/Creative Director, B12 Group
Creatively-driven and strategically-minded, B12 director
Richard LeBlanc is the 20-year design industry veteran who:
• helped update a Las Vegas legend while simultaneously
capitalizing on its rich history
• supported the launch of a new health drink by creating
a homegrown brand that broke through the clutter
• worked with Wilsons Leather to reposition the brand as
fashion-forward, and reclaim its authority in leather
Under his leadership, B12 strives to give each and every client
the competitive edge in their marketplace, defend shelf space,
command shoppers' attention and encourage customer retention.