I create marketing strategies and authentic content that sell possibility to consumers and contribute to your bottom line.
I am a multi-award-winning copywriter, content marketing strategist, co-founder of social innovation startup #wityayl, founder of Writally and a digital marketer with more than 27 years experience in marketing and communications. I'm the Amazon bestselling author of Your Brilliant Un-Career: Women, Entrepreneurship and Making the Leap, Magnetic Marketing and my upcoming book Possible.
My work has been internationally-recognised in the Brisbane Lord Mayor's Entrepreneurship Grant 2019, the Content Marketing Awards, the Marketing Profs Brightbulb Awards and Social Media Examiner’s Top Blog competition in which I placed in the top 24 social media blogs in the world.
I've been published in Social Media Examiner, Content Marketing Institute, and Mark Schaefer’s blog “Grow”. I'm a Bluechilli and Walkleys Foundation alumnus, the Suncorp Small Business Challenges competition winner, an Anthill Smart 100 award winner, and a finalist in the Women in Technology awards two years running. I've also written for Mamamia, Startup Smart, Smart Company and been featured in Problogger, Product Hunt, the Sydney Morning Herald, The Courier-Mail, Startup Daily, Brisbane Times and The Age.
An unconventional, big-picture thinker, I am highly-skilled at marketing analysis and research and am committed to writing content that gets bottom-line results having done so for organisations like Woodfordia Inc (Woodford Folk Festival), Food Connect Shed Ltd, and Flying Arts Alliance.
In my spare time, I dabble in researching human behaviour, songwriting, art, hiking and dance.
Work Terms
I work on a contract basis at present. Terms are negotiated on a case by case basis. I prefer to work to a fixed fee package for projects but am open to working by the hour as well. I work remotely but can work onsite if you are local to me (Brisbane). I can work onsite elsewhere for short-term projects but travel and accommodation costs must be be paid for by the client.
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